Ice cream trucks are a traditional part of American culture. Growing up, every kid on the block would ask for money and race to pick out their favorite treat. Trucks and vans bring mobility to the ice cream industry. These vehicles can be expensive beginning at $20,000, with higher end models topping $100,000. Certifications, licenses and gas prices in the area add to the expense of owning a truck or van business. Mobility can also be difficult because of freezer malfunctions. Profits can be damaged due to melted product. The cold season is also a problem for mobile ice cream businesses. With the cold season comes the consumption of warm treats like hot coco, hot apple cider, or tea instead of ice cream products. Thus this industry is typically considered a seasonal business only being profitable for a few months in the year.